[중고][양장] 1998 512쪽.
Critical acclaim for previous editions of A History of Graphic Design
"I expect it to become a foundation and keystone of serious study . . . it is a fortress work." —Communication Arts
"[It] traces the role of the designer as a messenger of culture." —STA Journal
"Now . . . a hefty, yet concise, documentation of the entire field exists." —Print
"It is a noble and formidable undertaking." —The Artist's Magazine
"An excellent and invaluable work." —Library Journal
"This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." —The Journal of Typographics
"[This book] establishes graphic design as a profession. Bravo!" —Design Issues
"A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." —The New York Times
"Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."—Printing World
After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, [강컴닷컴 제공]
저자소개
Philip Meggs
Philip B. Meggs is a designer, educator, and author. He is School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland, and Contributing Editor to Print magazine. [강컴닷컴 제공]
목차
PREFACEX(3)
PREFACE TO THE FIRST EDITIONXIII(1)
ACKNOWLEDGMENTSXIV
1THE PROLOGUE TO GRAPHIC DESIGN:THE VISUAL4(54)
MESSAGE FROM PREHISTORY THROUGH THE MEDIEVAL ERA
1THE INVENTION OF WRITING4(13)
2THE ASIAN CONTRIBUTION17(10)
3ALPHABETS27(12)
4ILLUMINATED MANUSCRIPTS39(19)
2A GRAPHIC RENAISSANCE:THE ORIGINS OF58(68)
EUROPEAN TYPOGRAPHY AND DESIGN FOR PRINTING
5PRINTING COMES TO EUROPE58(13)
6THE GERMAN ILLUSTRATED BOOK71(15)
7RENAISSANCE GRAPHIC DESIGN86(22)
8AN EPOCH OF TYPOGRAPHIC GENIUS108 (18)
3THE INDUSTRIAL REVOLUTION:THE IMPACT OF126 (84)
INDUSTRIAL TECHNOLOGY UPON VISUAL COMMUNICATIONS
9TYPOGRAPHY FOR AN INDUSTRIAL AGE126 (9)
10PHOTOGRAPHY, THE NEW COMMUNICATIONS TOOL135 (10)
11POPULAR GRAPHICS OF THE VICTORIAN ERA145 (17)
12THE ARTS AND CRAFTS MOVEMENT162 (17)
13UKIYO-E AND ART NOUVEAU179 (31)
4THE MODERNIST ERA:GRAPHIC DESIGN IN THE210 (110)
FIRST HALF OF THE TWENTIETH CENTURY
14THE GENESIS OF TWENTIETH-CENTURY DESIGN210 (21)
15THE INFLUENCE OF MODERN ART231 (18)
16PICTORIAL MODERNISM249 (13)
17A NEW LANGUAGE OF FORM262 (16)
18THE BAUHAUS AND THE NEW TYPOGRAPHY278 (22)
19THE MODERN MOVEMENT IN AMERICA300 ...(하략) |
