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THE PRESENTATION SECRETS OF STEVE JOBS REVEALS THE OPERATING SYSTEM BEHIND ANY GREAT PRESENTATION AND PROVIDES YOU WITH A QUICK-START GUIDE TO DESIGN YOUR OWN PASSIONATE INTERFACES WITH YOUR AUDIENCES.CLIFF ATKINSON, AUTHOR OF BEYOND BULLET POINTS AND THE ACTIVIST AUDIENCE
APPLE CEO STEVE JOBS?S WILDLY POPULAR PRESENTATIONS HAVE SET A NEW GLOBAL GOLD STANDARD?AND NOW THIS STEP-BY-STEP GUIDE SHOWS YOU EXACTLY HOW TO USE HIS CROWD-PLEASING TECHNIQUES IN YOUR OWN PRESENTATIONS. THE PRESENTATION SECRETS OF STEVE JOBS IS AS CLOSE AS YOU?LL EVER GET TO HAVING THE MASTER PRESENTER HIMSELF SPEAK DIRECTLY IN YOUR EAR. COMMUNICATIONS EXPERT CARMINE GALLO HAS STUDIED AND ANALYZED THE VERY BEST OF JOBS?S PERFORMANCES, OFFERING POINT-BY-POINT EXAMPLES, TRIED-AND-TRUE TECHNIQUES, AND PROVEN PRESENTATION SECRETS THAT WORK EVERY TIME. WITH THIS REVOLUTIONARY APPROACH, YOU?LL BE SURPRISED AT HOW EASY IT IS TO SELL YOUR IDEAS, SHARE YOUR ENTHUSIASM, AND WOW YOUR AUDIENCE THE STEVE JOBS WAY.
* NO OTHER LEADER CAPTURES AN AUDIENCE LIKE STEVE JOBS DOES AND, LIKE NO OTHER BOOK, THE PRESENTATION SECRETS OF STEVE JOBS CAPTURES THE FORMULA STEVE USES TO ENTHRALL AUDIENCES.?
ROB ENDERLE, THE ENDERLE GROUP
* NOW YOU CAN LEARN FROM THE BEST THERE IS--BOTH JOBS AND GALLO. NO MATTER WHETHER YOU ARE A NOVICE PRESENTER OR A PROFESSIONAL SPEAKER LIKE ME, YOU WILL READ AND REREAD THIS BOOK WITH THE SAME ENTHUSIASM THAT PEOPLE BRING TO THEIR IPODS."
DAVID MEERMAN SCOTT, BESTSELLING AUTHOR OF THE NEW RULES OF MARKETING & PR AND WORLD WIDE RAVE
카민 갤로
미국 최고의 커뮤니케이션 전문가. 구글, 인텔, 마이크로소프트, HP, 코카콜라, 링크트인, 엑센츄어, 현대 등 최정상 기업들을 대상으로 프레젠테이션과 언론 홍보, 커뮤니케이션 기법을 가르치고 있다. 또한 세계적 리더와 기업 경영자들에게 어떻게 상대방과 소통하며 설득할 수 있는지를 지도해왔다.
CNN, CBS, CNET에서 15년 동안 TV 앵커와 진행자로 활약하며 에미상을 수상했고, <뉴욕타임스>, <월스트리트저널> 비즈니스위크닷컴 등을 비롯한 여러 매체에 리더십과 커뮤니케이션에 관한 글을 실었다. CNBC, NBC, CBS 등에서 비즈니스 관련 기조연설자 및 세미나 진행자로 맹활약하고 있으며, 포브스닷컴에서 성공과 커뮤니케이션에 관한 글을 연재하고 있다.
수백 편의 TED 강연을 과학적으로 분석하여 각 명사의 비밀을 풀어낸 저서 『어떻게 말할 것인가』와 10년 넘게 스티브 잡스를 연구하며 그의 노하우를 기술한 『스티브 잡스 프레젠테이션의 비밀』은 베스트셀러 반열에 오르며 20여 개 국어로 번역되었다. 그 외에도 『애플 스토어를 경험하라』『스티브 잡스 무한혁신의 비밀』 등을 집필했다.
Acknowledgments
Prologue:How to be Insanely Great in Front of Any Audience
Act 1 Create the History
Scene 1 Plan in Analog
Scene 2 Answer the One Question That Matters Most
Scene 3 Develop a Messianic Sense of Purpose
Scene 4 Create Twitter-Like Headlines
Scene 5 Draw a Road Map
Scene 6 Introduce the Antagonist
Scene 7 Reveal the Conquering Hero
Intermission 1 Obey the Ten-Minute Rule
Act 2 Deliver the Experience
Scene 8 Channel Their Inner Zen
Scene 9 Dress Up Your Numbers
Scene 10 Use "Amazingly Zippy" Words
Scene 11 Share the Stage
Scene 12 Stage Your Presentation with Props
Scene 13 Reveal a "Holy Shit" Moment
Intermission 2 Schiller Learns from the Best
Act 3 Refine and Rehearse
Scene 14 Master Stage Presence
Scene 15 Make it Look Effortless
Scene 16 Wear the Appropriate Constume
Scene 17 Toss the Script
Scene 18 Have Fun
Encore:One More Thing
Notes
Index |
