톱디자인 길라잡이. 디자인을 전략적 경영수단으로 활용하여 성공적인 시장성과를 창출한 기업의 디자인 마케팅 사례를 소개하고 한국 톱디자인회사들의 크리에이티브 포트폴리오가 디자인분야별로 수록되어있다. 양장본.


목차

CORPORATE IDENTITY BRAND IDENTITY COMPANY
A&B COMMUNICATIONS ... 14
ALL COMMUNICATIONS ... 24
CDR ASSOCIATES ... 34
CROSS POINT ... 44
DESIGN GROUP INTERNATIONAL ... 54
NEXT BRAND ... 60
KDA ... 66

PACKAGE DESIGN COMPANY
COOL IMPRESSION ... 76
DESIGN FILL ... 84
DESIGN TOUCH ... 94
FOX & HOPS ... 104
GREEN DESIGN ... 114
MARINN ... 120
SEOUL DESIGN CENTER ... 126

TOTAL COMMUNICATIONS COMPANY
ART HOUSE ... 134
BASIC DESIGN GROUP ... 144
CIM CREATIVE ... 150
HEXA COMMUNICATIONS ... 156
MACRO ... 166
POPCORN DOMMUNICATIONS ... 172
SHIN'S DECO ... 180

EDITORIAL DESIGN COMPANY
DESIGN IS ... 192
DESIGN SOHO ... 198
GRAPHIC ENZO ... 204
HEXA COMMUNICATIONS ... 212
JUVID ... 222
JEYOUNG COMMUNICATIONS ... 232

CHARACTER DESIGN COMPANY
TUKTAKTUKTAK ... 240
2RND ... 246
MR.K ... 254
YASO ... 260
HELLO CHARACTER ... 266

WEB DESIGN COMPANY
CDRI ... 274
DIGITALDIGM ... 280
GRAPHIC ENZO ... 286
2RND ... 294